Founder at Fashtracker, African Digital Fashion Marketplace | Wunmi Akinsola is Afritech Verified

In this month’s episode, our host, Tosin Omowole spoke to Wunmi Akinsola, Founder at Fashtracker, an African digital fashion marketplace. Wunmi Akinsola is passionate about African fashion and has used her experience to build a curated fashion marketplace that caters to the needs of African fashion designers.

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Fashtracker Online is a B2B/B2C and education platform that solves the visibility problem. For sellers, they create a curated and appropriate sales avenue, and for buyers, they create a platform that makes it easier to sift through products and to systematically find exactly what they need. They're also the only African fashion platform to have built a mobile app.

Wunmi is currently building Fashtracker, an idea that stemmed from a gap she noticed when she worked in strategy and planning for the fashion category at the largest marketplace in Africa, Jumia. She also led some sales and marketing functions within all women's fashion categories at the company, and this is why she describes Fashtracker as a marketing platform for African fashion designers to be discovered across borders.

During our chat, Wunmi spoke about her experience with building a business in Africa, her recent experience in an incubator and of course her previous experience that led to the launch of Fasthracker. She also spoke positively about building a business in Nigeria and how infrastructure has improved for her business within the past two years.

Finally, she gave her thoughts on being a woman in Africa’s tech ecosystem, and how women need to constantly go for gold when building a business, especially in the African landscape. 

With Fashtracker, Wunmi is changing the narrative for fashion e-commerce in Nigeria, and Africa as a whole by introducing homegrown fashion designers to international retailers as well as local buyers. In essence, she is making it cool to shop your favourite African fashion designers online, in one place.


Listen to the full episode here.

You can connect with Wunmi Akinsola via LinkedIn.

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